Retailers are becoming more skilled at making individual customers feel heard and valued. This is a necessity given the fact that 66% of respondents to a McKinsey survey stated that they expect email marketing messages to be tailored to their needs. While marketing personalization expertise is growing, it’s still difficult to manage, especially at scale. […]

If it matters, you should measure it! This adage underpins an explosion of growth in the monitoring and observability market over the last decade. Unfortunately, many organizations struggle to realize the benefits of their tooling, leading to budget bloat without gaining much additional insight. Here at Google Cloud, the Cloud operations suite is the first source […]

For several decades, call centers have played a crucial role in providing support for citizens using government services. However, the massive spike in caller volume and heavy strain on operations during the height of the COVID pandemic has driven government agencies to reimagine its call center experience. Transforming customer experience and providing intuitive, digital government […]

Intro One of the time consuming tasks for DBAs is to maximize query performance. To optimize slow-running queries, they often have to do detailed analysis, understand optimizer plans, and go through a lot of trial and error before getting to the best set of indexes that help with improved query performance. However, even with expert […]

When it comes to creating and deploying cloud infrastructure on Google Cloud, more organizations are using CrossGuard from Pulumi. This policy-as-code offering lets you set guardrails to enforce compliance for resources, so you can provision your own infrastructure while sticking to best practices and baseline your organization’s security compliance.  Pulumi lets you write code in […]

Do you run a SQL Server instance in Google Cloud, and struggle with Windows authentication? This can be especially tough when integrating Cloud SQL for SQL Server with on-premises Active Directory domains through Managed Active Directory. Hybrid configurations can be complex to set up and hard to troubleshoot, with potential issues such as missing an […]

Government organizations around the world such as Hawaii’s Department of Human Services and Italy’s Veneto Region use APIs to modernize their legacy systems, create interoperability between departments and municipalities, and strengthen their own security posture. Apigee is a leading API management platform that can help government agencies do just that: build, manage, and secure APIs.  […]

Over the next five years, the U.S. government will invest approximately $7.5 billion to expand access to electric vehicle chargers across the country to support climate resilience and improve air quality. But have you ever wondered where electric vehicle chargers are needed most? Even as many rural counties see an uptick in electric vehicle miles […]

A majority of businesses use services from multiple clouds, and with 84% of mid-to-large companies adopting a multicloud strategy this year, multicloud is positioned as one of the year’s defining trends in cloud computing. Moreover, Hashicorp’s recent State of Cloud Strategy Survey found that 76% of employers are already using multiple clouds in some fashion, […]

“Accounting isn’t always the most highly talked about topic in machine learning,” observed Hannes Hapke, a Google Cloud Champion Innovator and machine learning engineer at AI accounting startup Digits, in a recent interview.  He and his colleagues are working to change that.  Founded in 2018, Digits leverages cloud services to scale its cutting-edge machine learning […]