Welcome to above the clouds
GCP – 5 ways retailers can evolve beyond traditional segmentation methods
Marketers have long devised ways to use data to predict behavior and drive personalization. Popular tactics include leveraging customer segmentation and transactional purchase data to recommend products and experiences based on attributes such as “people similar to you liked this” or “last viewed products” data. But is this the right way to go about improving […]
GCP – How SingleStoreDB uses Google Cloud Marketplace to drive great customer experiences
Founded in 2012, SingleStoreDB is a distributed SQL, cloud-native database that offers ultra-fast, low-latency access to large datasets — simplifying the development of modern enterprise applications. And by combining transactional (OLTP) and analytical (OLAP) workloads, SingleStoreDB introduces new efficiencies into data architecture. We are a multicloud database, meaning that our customers can launch SingleStoreDB on […]
GCP – How Google Cloud is helping more startups build, grow, and scale their businesses
Today is our second-annual Google Cloud Startup Summit, and we couldn’t be more excited to connect with leaders, founders, and innovators from across the startup ecosystem to learn how they’re innovating and solving some of the world’s biggest challenges. Startups come to Google Cloud to build their companies and products on our trusted, developer-friendly infrastructure, […]
Azure – General availability: Storage optimized Azure VMs deliver higher performance for data analytics.
The new Lasv3 and Lsv3 VM series are well suited for high throughput and high IOPS workloads including big data applications, SQL and NoSQL databases, data intensive applications and more. Read More for the details.
AWS – Amazon CloudWatch adds Elemental MediaTailor to Vended Logs pricing
Amazon CloudWatch now supports AWS Elemental MediaTailor logs as part of Vended Logs. Vended logs are specific AWS service logs natively published by AWS services on behalf of the customer and available at volume discount pricing. Read More for the details.
AWS – AWS Proton introduces service components
AWS Proton introduces service components, a new feature that allows developers complement the standard infrastructure of Proton templates with additional resources for their services. Platform engineers use Proton to define the core infrastructure of their services and keep it consistent and updated across services, and now with components developers can complement that core infrastructure with […]
AWS – Amazon Route 53 announces IP-Based Routing for DNS Queries
Today, AWS announced the launch of IP-based routing for Amazon Route 53, AWS’s Domain Name System (DNS) cloud service. Route 53 provides customers with multiple routing options, such as geolocation routing, geoproximity routing, latency-based routing, and weighted routing to route their end users to optimal endpoints. With the addition of IP-based routing, customers are now […]
AWS – Amazon Pinpoint launches journey custom channel input and response support
Amazon Pinpoint journeys now include the ability to pass data into a custom channel, and be able to perform a yes/no or multivariate split based on the response. Journeys in Amazon Pinpoint were designed for customers who want to send targeted communications that drive high-value user actions. Journeys can include custom channel activities, which can […]
AWS – Amazon RDS adds support for publishing events to encrypted Amazon SNS topics
Amazon Relational Database Service (Amazon RDS) can now publish events to Amazon Simple Notification Service (Amazon SNS) topics that have server-side encryption (SSE) enabled, for additional protection of events that carry sensitive data. Amazon RDS groups events into categories that you can subscribe to so that you can be notified when an event in that […]
AWS – AWS Step Functions launches an interactive workshop for building and deploying application workflows
You can now learn to use AWS Step Functions with a new workshop called The AWS Step Functions Workshop. This self-paced tutorial teaches you how to use the primary features of Step Functions through a series of interactive modules. Each module contains lesson materials you can deploy to your AWS account, covering topics such as […]