GCP – You dream it, Veo creates it: Veo 3 is now available for everyone in public preview on Vertex AI

A great story doesn’t just tell you, it shows you. With Veo 3, we’ve leapt forward in combining video and audio generation to take storytelling to the next level. 

Today, we’re excited to share that Veo 3 is now available for all Google Cloud customers and partners in public preview on Vertex AI.

Why this matters: Veo 3 is your partner for creating near-cinematic quality generative video, moving beyond novelty to narrative-driven creation. It not only brings stunning visual quality, but now adds sound from background sounds to dialogue. With Veo 3 on Vertex AI, you can take advantage of three powerful new capabilities:

1. Fluid, natural videos that synchronize video with audio and dialogue. Veo 3 can synchronize your audio and visuals in a single pass. The model produces rich soundscapes containing everything from dialogue and ambient noise, to sound effects and background music. 

2. Cinematic video that captures creative nuances. Veo 3 makes it easy to capture creative nuances and detailed scene interactions in your prompt,  from the shade of the sky to the precise way the sun hits water in the afternoon light,  and produces high-definition video.

3. Realistic movement that simulates real-world physics. To create believable scenes, Veo 3 simulates real-world physics. This results in realistic water movement, accurate shadows connected with  objects and characters, and natural human motion.

Businesses are already using Veo to make creating easier 

Veo 3 is helping Google Cloud customers create external content – from social media ads to product demos – and internal materials like training videos and presentations. Hear directly from the teams:

“Veo 3 has marked the difference within the gen AI industry, and we’re glad that Freepik users have been some of the first to try the model out. The quality of the video generations combined with the audio integration option is the game changer in our AI Suite. We look forward to continuing this collaboration to bring the best AI tools and features to our users” – Omar Pera, CPO, Freepik

“Creativity is deeply personal, and our goal is to build a platform that adapts to every workflow. By working with Google, we’re combining the best technologies to give creators more control, efficiency, and power than ever before. Our collaboration with Google Cloud represents a strategic evolution that will not only enhance accessibility and efficiency but fundamentally transform how people create. We believe the future of generative video technology will leverage the best technologies to build the most flexible and accessible tools. This is an exciting step toward realizing that vision”  –  Zeev Farbman, Co-Founder & CEO, Lightricks.

“Veo  3 is the single greatest leap forward in practically useful AI for advertising since genAI first broke into the mainstream in 2023. By allowing brands to make fully fledged films from a single prompt – including brand, story, video, sound effects, voiceovers and more – Veo3 in one swoop lowers the barriers to entry to gen AI for creative people and elevates gen AI to a top tier brand building tool usable at every stage of the marketing funnel.” – Will Hanschell, co-founder and CEO, , Pencil

Bring your vision to life with Veo 3 today

Veo 3 on Vertex AI is built for scalable enterprise use with crucial guardrails like safety filter controls and SynthID to ensure responsible deployment for any use case. To get started, go here to learn more about Veo 3 on Vertex AI and try it on Vertex AI Media Studio. Get started today!