GCP – Veo 3 and Veo 3 Fast are now generally available on Vertex AI
Veo 3 has seen massive global adoption with over 70 million videos created since May, and we’ve seen tremendous momentum with our enterprise customers as well. Since its preview launch on Vertex AI in June, enterprise customers have already generated over 6 million videos, showcasing the incredible demand for professional-grade, scalable AI video creation.
Today, we’re building on this momentum with some exciting updates to Veo on Vertex AI.
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Veo 3, our most advanced video generation model, is now generally available to everyone on Vertex AI.
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Veo 3 Fast, a model designed for speed and rapid iteration, is now generally available for everyone on Vertex AI. It’s a faster way to turn text to video, from narrated product demos to short films.
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Coming to public preview on Vertex AI in August, Veo 3 and Veo 3 Fast will also offer image-to-video capabilities to make it possible for you to bring static visuals and images to life. All you have to do is provide the source image along with a text prompt that describes what kind of video you want to create.
How businesses are building with Veo 3 on Vertex AI
Google Cloud customers around the world are using Veo 3 and Veo 3 Fast on Vertex AI to create professional-quality video content with unparalleled efficiency and creative freedom. Let’s look at some examples.
Canva – the design platform used by millions of people worldwide – uses Veo to make it easy for users to create videos for marketing, social media, and more.
“Enabling anyone to bring their ideas to life – especially their most creative ones – has been core to Canva’s mission ever since we set out to empower the world to design. By democratising access to a powerful technology like Google’s Veo 3 inside Canva AI, your big ideas can now be brought to life in the highest quality video and sound, all from within your existing Canva subscription. In true Canva fashion, we’ve built this with an intuitive interface and simple editing tools in place, all backed by Canva Shield.” – Cameron Adams, co-founder and Chief Product Officer, Canva
But the momentum extends beyond design. The team at BarkleyOKRP, a leading ad agency, is using Veo 3 to speed up video production timelines.
“The rapid advancements from Veo 2 to Veo 3 within such a short time frame on this project have been nothing short of remarkable. Our team undertook the task of re-creating numerous music videos initially produced with Veo 2 once Veo 3 was released, primarily due to the significantly improved synchronization between voice and mouth movements. The continuous daily progress we are witnessing is truly extraordinary.” – Julie Ray Barr, Senior Vice President Client Experience, BarkleyOKRP
At global investing platform eToro, the team is making marketing iterations a breeze with Veo 3.
“At eToro, innovation is in our DNA. As a global investing platform serving clients in 75 countries, local storytelling isn’t optional – it’s essential. With Veo 3, we produced 15 fully AI‑generated versions of our ad, each in the native language of its market, all while capturing real emotion at scale. Ironically, AI didn’t reduce humanity – it amplified it. Veo 3 lets us tell more stories, in more tongues, with more impact.” – Shay Chikotay, Head of Creative & Content, eToro
Razorfish, an interactive agency and part of the Publicis Groupe, is using Veo to bring creative to life.
“For The Morelandos, our campaign with Visit Orlando and Google, we used the full Vertex AI stack—Gemini to mine real reviews, Imagen to bring the characters to life, and Veo to give them motion. Veo let us go from story to near-cinematic video in a fraction of the usual time—which meant more room to explore, iterate, and push the idea further.” – Anthony Yell, Chief Creative Officer, Razorfish
Synthesia, a leading synthetic media generation company, is using Veo to contextually adapt visuals to its hyper-realistic AI avatars and voices.
“Veo 3 represents a leap forward in generative AI, and its integration into Synthesia’s platform will redefine how businesses create video content. By combining our hyper-realistic AI avatars and voices with Veo-powered fully contextual visuals that adapt to each unique story, we’re giving enterprise teams the creative power to communicate with unrivalled clarity and impact.” – Bill Leaver, Product Manager, Synthesia
How enterprises can use Veo 3 Fast for speed and creativity
Veo 3 Fast is a great fit for work that requires rapid iteration and speed. It has an ideal balance between processing time and high-quality visual output, making it especially helpful for:
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Quickly generating and testing variations of ad concepts to respond to market trends.
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Efficiently creating video demonstrations for entire product catalogs from still images.
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Developing engaging animated explainers and training modules in less time.
Veo 3 and Veo 3 Fast on Vertex AI mean even more capabilities for enterprise storytelling
Veo 3 and Veo 3 Fast are designed to give creators the control and quality needed to move beyond short clips and produce complete, compelling narratives. Here are some of the core features now generally available on Vertex AI.
- Create scenes with native audio: Veo 3 generates video and audio in a single step. This means you can create scenes with characters that speak with accurate lip-syncing, and sound effects that fit the mood.
Prompt: Talking to the barista from across the counter, a woman in a coffee shop places an order for a cup of coffee with cream and sugar, and a chocolate croissant. The barista listens to the order, responds sure 🙂 and then turns to the commercial espresso machine that is behind him. The woman patiently waits across the counter as her order is being prepared by the barista.
- Deliver professional quality at enterprise scale: Veo 3 produces high-definition (1080p) video, suitable for professional marketing campaigns, product demonstrations, and internal communications. You can create content that meets brand standards, saving time and money.
Prompt: An eye-level shot, zooming in on a photorealistic scene of a person sculpting a pot on a pottery wheel in a well lit pottery studio.
- Simplify content localization for global audiences: Veo 3’s native dialogue generation helps businesses connect with an international audience by producing a video once and localizing the dialogue for dozens of languages.
Prompt: An eye-level shot of a confident young woman in a dark floral halter-neck dress standing on a stone bridge with the Eiffel Tower softly blurred in the background. Her dark hair and the fabric of her dress flutter gently in the wind as the light subtly changes around her. The distant hum of city traffic fills the air. She says out loud: La confiance est mon accessoire préféré. Cette robe vient juste après.
- Image-to-video (coming to public preview on Vertex AI in August): Veo 3 and Veo 3 Fast can also take a single image, which can be a photo you uploaded or an AI-generated image, and animate it, creating an 8-second video clip. This feature is particularly powerful for content creators, marketers, and businesses looking to animate existing visual assets, create engaging social media content, or generate compelling product demonstrations from high-quality images.
Prompt: The artist continues to work as the camera pans around showing a shop full of stained glass creations.
Enterprise-grade safety and security
Veo 3 and Veo 3 Fast on Vertex AI are built for scalable and responsible enterprise use. We embed digital watermarks into every frame with SynthID, helping combat misinformation and misattribution. Veo 3 and Veo 3 Fast are also covered by our indemnity for generative AI services.
Get started with Veo 3 and Veo 3 Fast today
To get started, go here to learn more about Veo 3 and Veo 3 Fast on Vertex AI, and try it on Vertex AI Media Studio.
Read More for the details.
