GCP – Google is a Leader in the 2025 Gartner® Magic Quadrant™ for Search and Product Discovery

We’re thrilled to announce that Google has been named a Leader in the Gartner® Magic Quadrant™ for Search and Product Discovery.

We believe this recognition affirms Google’s evolving commitment to delivering AI solutions tuned to unique industry challenges, empowering businesses to transform the digital commerce experience and deliver high ROI-generating product discovery, through the use of AI in relevance, ranking, and personalization.

Built upon Google’s deep expertise & knowledge of the way users search, interact with & purchase products across a broad landscape of commerce domains, Vertex AI Search for commerce is a fully-managed, AI-first solution tailored for e-commerce. 

Redefining product discovery with generative AI

As digital channels continue to increase in traffic and adoption, businesses in e-commerce need to navigate the challenges involved in providing great digital experiences. Customers expect relevance, convenience, and personalization.

Vertex AI Search for commerce uses the best of Google AI to drive personalized product discovery at scale, optimized for revenue-per visitor. This enables businesses to not only understand user intent, but proactively surface the right products and content to shoppers through a variety of multimodal capabilities that leverage the latest advancements in generative AI. 

• Search and browse: Powering digital commerce sites and applications with Google-quality capabilities highly tuned for e-commerce and revenue maximization.

• Conversational search: Enabling real-time, back and forth conversation, powered by Gemini models to guide users through their shopping journeys, while optimizing for conversion.

• Recommendations: Deliver highly personalized recommendations at scale.

• Semantic image search: Users can search by image (“find this blouse”) or by a combination of text & image (“find the shoes that would look great with this blouse”).

In particular, our customers have noted our leadership in conversational search through one of our latest offerings, Conversational Commerce, which helps retailers provide assisted shopping on any digital channel, to engage with customers in a more natural and human-like conversation. This includes helping customers find their desired products online or helping a store associate answer questions using data from multiple sources to increase buying confidence for customers worldwide.

Intuitive search at the speed of intent, tuned for ecommerce

Search is changing as consumers are leveraging longer queries, seeking more comprehensive answers to questions.

Over the past decade, we’ve made significant strides in understanding user intent and refining our proprietary algorithms, now enhanced with gen AI. This has become increasingly important as user search behavior and the shopping journey have evolved, transforming the retail landscape. Unlike traditional models that are not AI-native, Vertex AI Search for commerce nearly eliminates the need for manual overriding to re-rank results and compensate for suboptimal search quality. Our solution is  developed to help businesses, from digitally native e-commerce companies to traditional retailers, adapt to this new era of buying and selling by leveraging AI to maximize revenue.

• Access to cutting edge AI/ML models: Vertex AI Search for commerce redefines e-commerce search using powerful AI / ML models like Gemini for unparalleled accuracy and relevance.

• Leverage Google’s proprietary intelligence: Vertex AI Search for commerce utilizes Google Shopping’s vast query & click datasets, along with our most advanced knowledge graphs, to train our industry-leading AI Relevance models.

• Advanced intent detection: Interprets complex queries and nuances in user intent beyond simple keyword matching, focusing on semantic meaning for intuitive results.

• AI-based catalog optimization:  Retail catalog search results are enhanced by combining Google Shopping’s effective web crawlers with Google’s extensive understanding of web content and our unique AI models.

• Deep and scalable personalization: Analyzes individual shopper behavior, preferences, and historical data to deliver tailored product recommendations and search rankings, boosting satisfaction, conversions, and loyalty.

• Managed deployment: Offers a fully managed solution for seamless integration and launch, minimizing engineering overhead.

• Flexible customization and control: Businesses can customize the search experience with specific business rules and optimization objectives, aligning with unique KPI goals and other unique metrics. 

The future of e-commerce is personalized and simplified

We believe being positioned as a Leader in the Gartner® Magic Quadrant™ for Search and Product Discovery underscores Google’s proven ability to deliver real business value. Vertex AI Search for commerce provides a comprehensive, AI-first solution that guides your customers through the buying journey, ensuring they find exactly what they need, every time. 

To download the full 2025 Gartner Magic Quadrant for Search and Product Discovery report, click here, and for more information on Vertex AI Search for commerce, see here or register for our upcoming product roadmap webinar. 

^{Gartner, Magic Quadrant for Search and Product Discovery – Mike Lowndes, Noam Dorros, Sandy Shen, Aditya Vasudevan, June 24, 2025}

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