GCP – Co-op mode: New partners driving the future of gaming with AI

Leaders in the games industry are using Google Cloud’s AI to drive unprecedented advancements in game development, including smarter, faster, and more immersive gaming experiences. And just like any successful game studio is the work of a broad and diverse team, our partner ecosystem is ready to help level up any project, including with game-industry-specific AI tools. Together, we can minimize engineering effort, maximize production efficiency, and help gaming companies grow their businesses.

At this year’s Games Developers Conference, we’re announcing new partnerships with nunu.ai, ElevenLabs and Common Sense Machines. These innovative startups are using Google Cloud’s AI platform, including Vertex AI, Google Kubernetes Engine (GKE), and Agentspace, to enhance creativity, automate workflows, and elevate player immersion.

nunu.ai: Improving game testing with AI agents

Game testing and quality assurance, traditionally time-consuming and costly initiatives, are being transformed by AI. Google Cloud is partnering with nunu.ai to bring innovative, AI-powered game-testing solutions to developers worldwide. As games grow increasingly complex, nunu.ai’s multimodal AI agents—powered by Gemini models and running on Google Cloud infrastructure—are transforming how game testing is conducted. 

Nunu.ai’s agents navigate game environments just like human players, identifying bugs traditional testing might miss. These AI agents observe the game through rendered frames and interact using keyboard and mouse inputs, providing authentic testing experiences.

Our partnership with nunu.ai delivers:

• Human-like testing: AI agents play games just like humans do, catching bugs that other testing solutions miss.

• Cost efficiency: Game studios working with nunu.ai have reduced manual QA costs by up to 50% by automating repetitive testing tasks.

• 24/7 availability at scale: Unlike human testers, nunu.ai’s AI agents work around the clock with consistent performance and scale to meet growing demands.

• Accelerated time-to-market: By automating and streamlining the testing process, nunu.ai helps developers identify and fix issues faster, significantly reducing development cycles and enabling quicker game releases without sacrificing quality.

• Easy integration: Developers can implement nunu.ai’s lightweight SDK quickly or use black-box testing for compatible games with minimal maintenance.

• Multiplayer capabilities: Easily spawn multiple AI agents to simulate real player interactions, solving the persistent challenge of multiplayer testing.

• Cross-platform support: Currently supporting PC and mobile games (iOS and Android), with console support coming soon.

These advanced AI agents automatically test your game throughout your development pipeline, providing continuous quality assurance at every stage. By automating repetitive testing tasks, nunu.ai ensures developers can focus on what matters most: creating exceptional gaming experiences for players.

ElevenLabs: AI-powered voice synthesis for immersive experiences

Beyond gameplay mechanics and quality assurance, AI is enhancing another fundamental aspect of player immersion: voice and sound. ElevenLabs is at the forefront of this transformation.

ElevenLabs provides AI-powered voice technology for immersive, dynamic, and scalable experiences. By combining Google Cloud’s infrastructure with ElevenLabs’ voice AI, studios can create new kinds of real-time interactions, and localize and produce the games simply and quickly.

ElevenLabs AI voice solutions enable:

• Real-time conversational character voices: AI-powered interactions for immersive NPCs.

• Custom voice and sound design: Instant, unique voice creation and tailored sound effects.

• Faster dialogue production: AI text-to-speech for dialogue and voiceovers.

• Easier global localization: Automated, high-quality voice translation.

• Synthetic voiceovers for marketing and trailers: Generate compelling AI-driven voiceovers for game promotions and storytelling.

• AI-Generated narration and audiobooks: Streamline long-form voice content production for in-game lore, cutscenes, and interactive storytelling.

• Multimodal AI integration: Combine voice AI with LLMs and other generative AI tools for intelligent, context-aware conversations.

• AI-Driven contact centers and support: Enhance customer interactions with natural, responsive AI voice agents.

With Google Cloud’s scalable AI infrastructure and ElevenLabs’ industry-leading voice synthesis, studios can enhance player immersion, reduce production costs, and bring their worlds to life. 

Common Sense Machines (CSM.ai): Best-in-class AI models for 3D content creation 

Common Sense Machines (CSM) is redefining AI-native game development by building best-in-class AI models for 3D content generation. They were recently ranked as the No. 1 3D/AI model globally, on the world’s largest AI model benchmarking site, Hugging Face, in the 3D Arena category. 

CSM’s models set a new standard for high-quality AI-generated assets, enabling artists to enhance their creativity, build immersive environments, and reduce time spent on tedious tasks like retopology and UV remapping.

CSM is already making a real impact through strategic partnerships. They’re working with Cosmic Lounge, a studio building games with their proprietary AI-powered puzzle games engine, to generate 3D assets for marketing and LiveOps content—the dynamic, continuously updated elements that enhance games after their initial launch (ie: new character skins, seasonal items, and environmental assets). By focusing on use cases that drive user acquisition and revenue, studios can take advantage of AI to drive growth, rather than just improving efficiencies and resolving production bottlenecks.

CSM is passionate about assisting artists, not replacing them. With AI-hybrid workflows evolving quickly, CSM expects human modelers will always play a crucial role in the creative process.

The AI-driven future of gaming 

“We see a powerful shift in gaming, where AI empowers creators and developers to achieve unprecedented levels of immersion and efficiency,” said Macy Mills, partner at A16Z Games, a unit of venture firm Andreessen Horowitz. “Nunu.ai, ElevenLabs, and CSM.ai are pioneering tools that will reshape game development, allowing studios to focus on crafting truly compelling worlds and experiences.”

AI is transforming how games are created, tested, and experienced. By partnering with innovative startups like nunu.ai, ElevenLabs and CSM, Google Cloud is helping game developers push the boundaries of what’s possible—delivering smarter, faster, and more immersive gaming experiences.

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