GCP – BigQuery datasets now available on Google Cloud Marketplace

We are excited to announce the availability of datasets on Google Cloud Marketplace through BigQuery Analytics Hub, opening up new avenues for organizations to power innovative analytics use cases and procure data for enterprise business needs. As a centralized procurement platform, Google Cloud Marketplace offers access to a wide array of enterprise applications, foundational AI models, LLMs, and now, commercial and free datasets from third-party data providers and Google. BigQuery Analytics Hub enables cross-organizational zero-copy sharing at scale, with governance, security, and encryption all built in natively. 

This deep integration between Google Cloud Marketplace and Analytics Hub not only simplifies data procurement for customers, but also helps data providers extend reach to a global audience and unlock additional business opportunities. Let’s delve into the various benefits this development brings.

Streamlined data procurement for customers

The introduction of BigQuery datasets on Google Cloud Marketplace offers numerous advantages for customers looking to access high-quality datasets to power analytics, AI and to optimize business applications. We offer a wide variety of datasets, including commercial data products from leading providers such as Dun & Bradstreet, Equifax, and Weather Source, a Pelmorex company. Data teams can now easily find, buy, and consume datasets from a centralized, comprehensive catalog — the same place where they discover generative AI, analytics and business applications that integrate with or run on Google Cloud. By simplifying the data discovery and procurement process, businesses can allocate their resources more efficiently, reduce administrative burden, and accelerate data and AI-driven initiatives. Dataset purchased from the Google Cloud Marketplace can draw down the customer’s Google Cloud commitment.

Immediate access to purchased data

Upon purchasing a dataset, customers can gain instant access to it within their BigQuery environment through Analytics Hub. By subscribing to a purchased BigQuery dataset in Analytics Hub, a linked dataset is immediately created in the customer’s own Google Cloud project. This allows businesses to swiftly integrate procured data with their own data without requiring data movement or replication, expedite analytical processes, and accelerate time-to-value. By eliminating the delays commonly associated with data procurement and by streamlining data delivery time, organizations can quickly leverage the acquired data to inform strategic decisions and drive innovation.

Cost control, security and governance

Customers procuring datasets through Google Cloud Marketplace can benefit significantly from cost savings, as linked datasets in Analytics Hub are live pointers to shared data and require no data copying, and there are no extra replication or storage costs to account for. In addition, customers can reduce billing sprawl with consolidated billing for Google Cloud services, third-party ISV solutions, and now datasets. A recent Google Cloud commissioned IDC study¹ found that Google Cloud Marketplace can help customers lower spending on third-party solutions by 21.2% on average, largely due to avoiding unnecessary purchases, reducing duplicative spend, and leveraging committed spend discounts. Customers gain cost efficiencies and improved time-to-value opportunities by consolidating contracts across their entire organization. 

On the security front, Google Cloud provides robust features to support data protection. Analytics Hub natively supports provider and subscriber project isolation, helping to ensure that commercial data can be safely shared across organizational boundaries. Customers can also apply specific security configurations via BigQuery and Analytics Hub, including Virtual Private Cloud Service Controls support, allowing for tailored access controls to help safeguard from unauthorized access. 

Furthermore, organizations can maintain governance and control over the solutions in use by turning on the Google Cloud Private Marketplace capability, enabling a curated collection of trusted products — including datasets — that can be discovered, procured and used by their data analyst teams. With Private Marketplace, administrators can maintain control over which datasets are used, yet also ensure that governance controls do not hinder productivity by turning on the ability for end-users to request additional products be made available. The same IDC study found that managing third-party software purchases through Google Cloud Marketplace can result in 31% productivity gains for compliance teams¹.

Data providers extend reach to customers

Data provider partners get significant advantages by listing their offerings on Google Cloud Marketplace, gaining access to a wider customer base, facilitating market expansion and business growth. With a streamlined onboarding process, data providers can create new revenue channels by efficiently making their datasets available to new customers. 

Once the transaction is completed in Google Cloud Marketplace, Analytics Hub automatically enables customer access to the data provider’s data, minimizing friction for sellers and customers. In addition, the integration with Analytics Hub means data updates are propagated instantly, so that end users have access to the most current information, enhancing customer satisfaction and loyalty. Google Cloud Marketplace supports dataset transactions via the agency model, which at the time of this announcement is enabled for customers and partners based in France, Germany, the United Kingdom, and the United States.

Unlock monetization opportunities

Google Cloud Marketplace opens up various monetization opportunities for data provider partners. Those who already have data in BigQuery can quickly share at scale with Analytics Hub, commercialize, list, and unlock new income streams through Google Cloud Marketplace. Integration opportunities between Analytics Hub and Google Cloud Marketplace further enable partners to capitalize on the intrinsic value of their data, expanding their monetization strategies and maximizing revenue potential.

Partners have the flexibility to transact with customers via public, off-the-shelf pricing or through custom-negotiated private offers. They can set up fixed-fee subscriptions and customize payment schedules for data offerings without needing complex technical integrations, simplifying the process of generating revenue. Leverage Google Cloud’s standard agreements or provide your own. Finally, with Analytics Hub usage metrics and subscription management, data providers can easily analyze usage behavior, identify patterns, and add or revoke subscriptions, all within a single pane of glass. And if they execute campaigns to drive traffic to Google Cloud Marketplace dataset offerings, they can track traffic and conversion in the Analytics dashboard within Google Cloud Marketplace Producer Portal. Whether it’s through fixed subscriptions or through offering advanced data services, partners have numerous ways to monetize data effectively on our platform.

Data provider partners are excited about the business opportunities and customer use cases that BigQuery datasets on Google Cloud Marketplace can help deliver.

“Driving adoption of Dun & Bradstreet data through joint-go-to-market is a key pillar of our partnership with Google Cloud. We are excited about the ability for our mutual customers to seamlessly transact Dun & Bradstreet’s high-quality and trusted data on the Google Cloud Marketplace and immediately unlock powerful analytics and real-time insights. Having more of our AI-ready data on BigQuery helps organizations be deliberate about their data strategy.” – Isabel Gomez Vidal, Chief Revenue Office, Dun & Bradstreet

“Our collaboration with Google Cloud to make Equifax data available on Google Cloud Marketplace and Analytics Hub represents a significant step forward in data accessibility. By leveraging this platform, our customers can now integrate Equifax insights seamlessly into their existing workflows, driving innovation and informed decision-making.” – Felipe Castillo, Chief Product Officer, US Information Solutions, Equifax

“We are proud to be an early adopter of the Google Cloud Marketplace and we are looking forward to building upon our initial success leveraging the integrated functionality in BigQuery. Google Cloud Marketplace has accelerated lead capturing, procurement, and delivery of our data assets, allowing our teams to focus on unlocking business opportunities with our mutual customers.” – Craig Stelmach, Senior Vice President of Business Development and Sales, Weather Source, a Pelmorex Company 

Analytics Hub and Google Cloud Marketplace are helping to reshape the landscape of how customers and data providers make the most out of data to power the next generation of AI and enterprise use cases. Learn more about Analytics Hub and explore datasets on Google Cloud Marketplace.

^{1. IDC Business Value White Paper, sponsored by Google Cloud, The Business Value of Google Cloud Marketplace for Acquiring Third-Party Software, doc #US52630724, January 2025}