GCP – Building next-gen visuals with Gemini 2.5 Flash Image on Vertex AI

Today, we announced native image generation and editing in Gemini 2.5 Flash to deliver higher-quality images and more powerful creative control. Gemini 2.5 Flash Image is State of the Art (SOTA) for both generation and image editing. For creative use cases, this means you can create richer, more dynamic visuals and edit images until they’re just right. Here are some ways you can use our state of the art native image generation in Gemini 2.5 Flash.

• Multi-image fusion: Combine different images into one seamless new visual. You can use multiple reference images to create a single, unified image for use cases such as marketing, training, or advertising.
• Character & style consistency: Maintain the same subject or visual style across multiple generations. Easily place the same character or product in different scenes without losing their identity, saving you from time-consuming fine-tuning.
• Conversational editing: Edit images with simple, natural language instructions. From removing a person from a group photo to fixing a small detail like a stain, you can make changes through a simple conversation.

Developers and enterprises can access Gemini 2.5 Flash Image in preview today on Vertex AI. 

Here’s how customers are leveraging Vertex AI to build next-gen visuals with Gemini 2.5 Flash Image 

“With today’s addition of Google’s Gemini 2.5 Flash Image in Adobe Firefly and Adobe Express, people have even greater flexibility to explore their ideas with industry-leading generative AI models and create stunning content with ease. And with seamless integration across Creative Cloud apps, only Adobe delivers a complete creative workflow that takes ideas from inspiration to impact – empowering everyone with the freedom to experiment, the confidence to perfect every detail, and the control to make their work stand out.” – Hannah Elsakr, Vice President, New GenAI Business Ventures, Adobe

“In our evaluation, Gemini 2.5 Flash Image showed notable strengths in maintaining cross‑edit coherence — preserving both fine‑grained visual details and higher‑level scene semantics across multiple revision cycles. Combined with its low response times, this enables more natural, conversational editing loops and supports deployment in real‑time image‑based applications on Poe and through our API.” – Nick Huber, AI Ecosystem Lead, Poe (by Quora)

“Gemini 2.5 Flash Image an incredible addition to Google’s gen media suite of models. We have tested it across multiple WPP clients and products and have been impressed with the quality of output. We see powerful use cases across multiple sectors, particularly retail, with its ability to combine multiple products into single frames, and CPG, where it maintains a high level of object consistency across frames. We are looking forward to integrating Gemini 2.5 Flash Image into WPP Open, our AI-enabled marketing services platform and developing new production workflows.” – Daniel Barak, Global Creative and Innovation Lead, WPP

“For anyone working with visual content, Gemini 2.5 Flash Image is a serious upgrade. Placing products, keeping styles aligned, and ensuring character consistency can all be done in a single step. The model handles complex edits easily, producing results that look polished and professional instantly. Freepik has integrated it into the powerful AI suite powering image generation and editing to help creatives express the power of their ideas.” – Joaquin Cuenca, CEO, Freepik

“Editing requires the highest level of control in any creative process. Gemini 2.5 Flash Image meets that need head-on, delivering precise, iterative changes. It also exhibits extreme flexibility – allowing for significant adjustments to images while retaining character and object consistency. From our early testing at Leonardo.Ai, this model will enable entirely new workflows and creative possibilities, representing a true step-change in capability for the creative industry.” – JJ Fiasson, CEO, Leonardo.ai

Figma‘s AI image tools now include Google’s Gemini 2.5 models, enabling designers to generate and refine images using text prompts—creating realistic content that helps communicate design vision.

Get started

Gemini 2.5 Flash Image is available in preview today on Vertex AI with built-in SynthID watermarking for responsible and transparent use. Dive into the documentation to start building with it today.