GCP – Empowering retailers with AI for commerce, marketing, supply chains, and more

Google Cloud’s mission is to accelerate every organization’s ability to digitally transform its business and industry — and a key part of doing that is with our ISV and service partners, who possess critical industry knowledge and technical expertise. To provide customers with the most advanced ecosystem of solutions across industries, we’ve enabled these partners to easily build and scale products on our platform. Many are deeply engaged with our AI technology to deliver new and novel AI solutions directly to our customers and theirs.

Today, at the annual National Retail Federation (NRF) conference, we wanted to highlight more than 20 ISV and services partners that are utilizing Vertex AI, Gemini models, and other Google Cloud technologies to empower retail businesses with the tools they need to transform how employees work and shoppers engage with their brands. 

Generative AI has already had a significant impact on the retail industry by enabling businesses to run more personalized marketing campaigns, increase sales via improved search capabilities, and enhance customer service experiences through more accurate and tailored resolutions. In many cases, AI agents are helping these businesses move beyond predictive capabilities to performing tasks autonomously. 

At NRF, we’re excited to showcase the breadth of our ecosystem of retail partners and spotlight the ways they are enabling customer success using technology from Google Cloud.

Transforming marketing with AI-powered data

AI is helping retailers get significantly more value from business data, enabling them to create personalized campaigns at scale, increase ROI with data-driven insights, and build more predictive and advanced audience segments. Partners are using Vertex AI, Gemini models, and BigQuery to let customers unlock the true potential of their data to optimize revenue and more effectively grow their businesses. 

• Eagle Eye delivers its AI-powered omnichannel personalization solution, built on Vertex AI, with built-for-retail algorithms to generate personalized promotions at scale that drive loyalty and customer engagement across channels.
• LiveRamp provides a data collaboration platform that allows companies to enrich, activate, and analyze customer data while protecting brand and consumer trust
• Revieve offers multiple solutions tailored for beauty retailers and brands that provide real-time consumer interactions, next gen AI, conversational AI, and data-informed product discovery.
• Revionics’ price optimization suite utilizes Gemini and Vertex AI to power conversational analytics that enable customers to engage with their retail data using natural language search, such as “which competitor changes prices most frequently” and “which products are priced higher than competitors.”

Optimizing unified commerce experiences

Unified commerce experiences equip retailers with a more holistic view of front- and back-end systems to have complete visibility of the customer, inventory, and orders across all retail channels. With Google Cloud technology like BigQuery and embedded ML, partners are helping customers enhance decision-making processes and create stronger brand loyalty and revenue growth. 

• BigCommerce uses Google Cloud AI within BigAI Product Recommendations, which enables brands to offer shoppers real-time, personalized recommendations and can boost conversion and average order value.
• Bloomreach uniquely integrates customer and product data within its real-time AI solution, enabling more personalized marketing, product discovery, advertising content, and conversational shopping experiences. 
• commercetools is a global leader in composable commerce and empowers businesses to customize, scale, and optimize shopping experiences with solutions that help retailers reduce risks and costs, and expand growth through exceptional customer experiences.
• Everseen Vision AI platform and applications reduce retail shrink, improve inventory accuracy, enhance customer service, and provide data-driven insights, contributing to retailers’ ROI and a streamlined shopping experience.
• Quantum Metric provides a digital analytics platform that enables businesses to more easily monitor, troubleshoot, and optimize their customers’ digital journeys while leveraging gen AI to enhance user retention, conversion rates, and much more.
• Shopify is the leading global commerce company with a platform engineered for speed, customization, reliability, and security for businesses of any size, and a better experience for consumers everywhere they shop.

Creating sustainable supply chains

AI-powered tools for supply chains and logistics are enabling retailers to drive more sustainable and efficient operations, scale automation, and reduce their carbon footprint across the entire value chain. Partners are leveraging Vertex AI and BigQuery to extend these capabilities to retailers, with industry-leading analytics and predictive capabilities that can help optimize business performance. 

• 345 Global is a cloud-based platform that enables customers to optimize store planning, merchandising, sales, and marketing functions within a single, integrated solution.
• Impact Analytics helps retailers and consumer goods businesses make better decisions and improve profitability with a platform that uses predictive analytics and machine learning to optimize various aspects, such as forecasting demand, managing supply chains, and enhancing merchandise planning, pricing, and promotions.
• Manhattan empowers retailers to unify point of sale, order management, inventory, fulfillment, and customer service with supply chain execution — optimizing operations, enabling real-time decisions, and driving growth.
• o9 Solutions unlocks measurable results by transforming disconnected planning processes, reducing value leakage, and enabling smarter, integrated, and more efficient planning decisions.

Enhancing physical store operations

Physical stores and in-person shopping experiences remain vital to retailers. AI is helping these businesses improve how they operate in a variety of ways, whether it’s enhancing how merchandising assistants support customer requests or deploying machine vision to detect and resolve low-inventory challenges. 

• NCR Voyix enables retailers to deliver a seamless and personalized omnichannel shopping experience while providing real-time, data-driven insights into shopper behavior and store performance, which helps optimize operations and supports long-term growth.
• Standard.ai offers solutions that let retailers optimize performance through computer vision with capabilities, such as multi-camera tracking to enable high-resolution understanding of shopper behaviors and store performance.
• VusionGroup helps retailers maximize efficiency and improve store performance with solutions that can optimize critical functions, such as intelligent pricing and promotions, real-time shelf monitoring, in-store digital advertising, and more. 
• Zebra offers new integrated hardware and software solutions that leverage AI and machine learning to help retailers transform workflows through improved inventory, connected frontline workers, and intelligent automation.

Enabling customer success with services partners

Google Cloud relies on its services partners to provide customers with the expertise and support needed to plan, deploy, and optimize AI projects. Many of these partners have launched services specifically for retailers and are continuing to demonstrate their proven ability to help customers transform with AI and other Google Cloud technology at NRF. 

• Accenture and its ai.RETAIL solution provide customers with the technology needed to transform operations, deploying AI and edge computing to improve consumer experiences, personalize marketing, enhance employee productivity, and more. 

• Deloitte offers a real-time Associate Productivity solution for intelligent task management and improving in-store operations, a Demand Planning solution to enhance inventory productivity and on-shelf availability, and a Customer Data Enrichment solution for better customer insights and personalized marketing. 

• Publicis Sapient applies Google Cloud AI for its Content Supply Chain offering, which helps businesses optimize the content lifecycle, and its Retail Media Accelerator, which enables retailers to identify new revenue streams and increase ROI throughout the marketing lifecycle.

• Tredence brings unified data models and AI/ML accelerators together with its gen AI-powered Category Performance Advisor, which provides real-time prescriptive recommendations for retail organizations to stay ahead of market trends, improve efficiency, and drive measurable growth.

• Slalom provides retail businesses with a multimodal AI discovery solution that uses BigQuery, Vertex AI, and Gemini to help customers solve product discovery challenges and initiate automated workflows for delivery and warranty information.