GCP – Google Cloud to power AppLovin’s next phase of growth with leading cloud infrastructure and services

Innovative companies are using cloud technology to transform the way they build their products and services, attract new customers and deliver products at scale. This ultimately will grow their market position. The ability to build on Google Cloud is creating entirely new opportunities for innovation, and today I’m excited to highlight one such customer, AppLovin, which is utilizing Google Cloud’s capabilities to bring a unique and powerful platform to its customers.

AppLovin operates one of the world’s most successful platforms for app developers to grow their business with a powerful, full stack solution including user acquisition, monetization and measurement. More than 10,000 developers use AppLovin to market, monetize, analyze and publish their apps to people around the globe. 

Today, we’re expanding our work with AppLovin to more than double its use of Google infrastructure and compute, helping them further accelerate their growth and meet the demands of app developers that use AppLovin’s platform and products. 

We began working with AppLovin in 2020, and in 2021, supported the company’s successful migration of seven data centers — including five in a single day — onto Google Cloud infrastructure. In our continued partnership, we support AppLovin’s plans to significantly scale its use of Google infrastructure and compute. 

Using networking technologies including Google Cloud Content Delivery Network (Cloud CDN) tied to Premium Network, Google Cloud Armor Managed Protection, and Google Cloud Load Balancer — in addition to application modernization services like Dataproc and Google Kubernetes Engine (GKE) — AppLovin’s technology stack will be equipped for future growth, scaling new cloud computing capacity and delivering low-latency experiences to its customers. 

More specifically, with Cloud CDN providing AppLovin with the capabilities to further reduce its platform latency and Cloud Armor ensuring a secure network, AppLovin will be equipped to provide: 

Instant scalability of its platform across Google Cloud’s edge cache network locations;

Increased support for its global-reaching campaigns; and

A secure web delivery environment for the delivery and management of content to customers across regions.

In addition to platform benefits like low latency times for content retrieval and improved content streaming availability across the globe, these new capabilities will provide AppLovin engineers the ability to simplify their compute infrastructure in more centralized GKE and Cloud Storage locations when building new platform innovations without sacrificing the end-user experience.  

Google Cloud has also supported AppLovin as it integrated new features into its core technology stack. For example, when the company purchased Twitter’s MoPub business, it added more data each month into AppLovin’s existing solutions while migrating thousands of customers to its existing monetization platform, MAX. To do this, AppLovin needed to rapidly increase its compute capacity by 2x in less than three months. Working with our Google Cloud teams and using Cloud CDN alongside Terraform and its internal automation tools, AppLovin successfully migrated MoPub customers over to MAX — tripling traffic to AppLovin’s platform in less than 90 days.

Meeting critical moments of scale requires the right cloud infrastructure and technologies, and Google Cloud is proud to support technology leaders like AppLovin with the capabilities and services they need to deliver new and innovative capabilities to customers, reach new audiences, and rapidly scale and transform their business in the cloud.