AWS – Support for Nielsen non-linear audio watermarking is now available with AWS Elemental MediaConvert

AWS Elemental MediaConvert now supports Nielsen SID/TIC watermarking for mezzanine and OTT content delivery. This feature enables the application of Nielsen watermarks to encoded audio streams that can be detected by metering equipment to track the number of viewers, type of viewing equipment, and consumption methods. Once content is encoded with SID/TIC unique identifiers, the job record and log is packaged and saved for easy transfer to Nielsen where the content is registered. Registered content can be metered across different device types and consumption methods through Nielsen analysis, enabling you to track your viewership and content impact.

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