AWS – Introducing Location-Based Notifications Using Amazon Pinpoint

Location-Based Notifications Using Amazon Pinpoint is a new AWS Solutions Implementation that helps you easily add a new geographic dimension to personalized and targeted messaging for end users. Personalized customer engagements can be time-consuming, cumbersome, and expensive. This solution reduces that heavy-lifting by configuring and provisioning a reference architecture. The solution leverages Amazon Pinpoint and AWS AppSync APIs to enable near real-time notifications based on an end-users’ location. It quickly registers locations and adds a geofence markup for geographic boundaries around any point of interest. These geofences can be used for more personalized engagements via the solution APIs pushing timely notifications to end-users when they enter or exits a geofence (for example, your business, a restaurant, or any other venue).

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