AWS – Introducing intelligent user segmentation in Amazon Personalize, helping you to run more effective marketing campaigns

Amazon Personalize now offers intelligent user segmentation which allows you to run more effective prospecting campaigns through your marketing channels. Traditionally, user segmentation has relied on demographic information and manually curated business rules to make assumptions about users’ intentions and assign them to pre-defined audience segments. Amazon Personalize uses machine learning techniques to learn about your items, users, and how your users interact with your items. Amazon Personalize segments users based on their preferences for different products, categories, brands, and more. This can help you drive higher engagement with marketing campaigns, increase retention through targeted messaging, and improve the return on investment for your marketing spend.

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