AWS – Amazon Personalize can now create up to 50% better recommendations for fast changing catalogs of new products and fresh content

Amazon Personalize now makes it easier to create personalized recommendations for fast-changing catalogs of books, movies, music, news articles, and more, improving recommendations by up to 50% (measured by click-through rate) with just a few clicks in the AWS console. Without needing to change any application code, Amazon Personalize enables customers to include completely new products and fresh content in their usual recommendations, so that the best new products and content is discovered, clicked, purchased, or consumed by end-users an order of magnitude more quickly than other recommendation systems.  

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