AWS – Amazon Personalize allows rule-based promotions in recommendations

Amazon Personalize now allows you to promote specific items in all users’ recommendations based on rules that align with your business goals. Amazon Personalize enables developers to improve customer engagement through personalized product and content recommendations – no ML expertise required. Personalize currently recommends relevant items for each user or similar items to a given item based on interactions and metadata information. With this launch, you can define business rules to identify items that you want to promote across your user-base. You can also control the percentage of promoted content in your recommendations. For example, E-commerce customers can use this feature to fill 20% of recommendations with items marked as “on sale”. Similarly, Video-on-Demand customers can use this feature to fill 40% of their rail/carousel with linear/live TV content. Based on your business rules and definitions, Amazon Personalize finds relevant items for promotion and distributes them within user-specific recommendations.

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