AWS – Amazon Connect Customer Profiles now enables you to customize data aggregation in the console

Amazon Connect Customer Profiles, which combines contact history from Amazon Connect with disparate customer data from third-party applications into a unified customer profile, now provides a no-code experience for configuring how customer data from sources such as Salesforce and S3 is aggregated into a profile. This helps makes it simple for admins to provide agents with the customer information they need by customizing how data is added to customer profiles without writing code. Through the Amazon Connect AWS console, admins can customize how data is mapped to a customer profile, create user-defined data attributes on a profile, and customize the search keys available to find profiles. At launch, the following data sources are supported: Amazon Simple Storage Service (Amazon S3), Salesforce, ServiceNow, Zendesk, and Marketo. 

Read More for the details.