AWS – Amazon Connect adds five new metrics and dashboard drill downs for outbound campaigns

Amazon Connect outbound campaigns now offers reporting on recipients and campaign executions along with additional metrics for tracking progress and troubleshooting issues. These capabilities are available in the Contact Lens dashboards and allow you to easily monitor campaign engagement by tracking total outreach against the total number of recipients targeted. You can drill down into your campaign and examine performance data for each campaign execution – for example, if you run a campaign every week for a month, you can drill down to view campaign performance for each week. You can also identify and resolve any delivery issues against each campaign – for example, out of the 20 delivery issues, you now know 12 had ineligible timezones, and 8 reached communication limit thresholds. The real-time campaigns dashboard shows the journey of your campaign, from how many recipients you targeted to how many you reached. All new metrics are also available through the GetMetricDataV2 API and Zero-ETL data lake for custom reporting or integrations with other data sources.

These enhanced outbound campaign analytics are available in all AWS regions where Amazon Connect outbound campaigns is available. For more information about outbound campaign analytics, consult the Amazon Connect Administrator Guide and Amazon Connect API Reference. To learn more about Amazon Connect Outbound Campaigns, please visit the outbound campaigns webpage.

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