AWS – Amazon Cognito introduces Managed Login to support rich branding for end user journeys
Amazon Cognito introduces Managed Login, a fully-managed, hosted sign-in and sign-up experience that customers can personalize to align with their company or application branding. Amazon Cognito provides millions of users with secure, scalable, and customizable sign-up and sign-in experiences. With Managed Login, Cognito customers can now use its no-code visual editor to customize the look and feel of the user journey from signup and login to password recovery and multi-factor authentication.
Managed Login helps customers offload the undifferentiated heavy lifting of designing and maintaining custom implementations such as passwordless authentication and localization. For example, Managed Login offers pre-built integrations for passwordless login, including sign-in with passkeys, email, or text message. This provides customers the flexibility to implement low-friction and secure authentication methods without the need to author custom code. With Managed Login, customers now design and manage their end-user sign-up and sign-in experience through the AWS Management Console. Additionally, Cognito has also revamped its getting started experience with application-specific (e.g., for web applications) guidance for customers to swiftly configure their user pools. Together with Managed Login and a simplified getting started experience, customers can now get their applications to end users faster than ever before with Amazon Cognito.
Managed Login is offered as part of the Cognito Essentials tier and can be used in all AWS Regions where Amazon Cognito is available except the AWS GovCloud (US) Regions. To get started, refer to:
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