AWS – Announcing on-demand deployment for custom Amazon Nova models in Amazon Bedrock

Starting today, customers can use the on-demand deployment option in Amazon Bedrock for Nova models that have been fine-tuned or distilled in Bedrock, or customized in SageMaker AI. Models customized on or after 7/16/2025 will be eligible.

This enables Bedrock customers to reduce costs by processing requests in real-time without requiring pre-provisioned compute resources. Customers only pay for what they use, helping reduce the need for an always on infrastructure.

Amazon Bedrock is a fully managed service that offers a choice of high-performing foundation models from leading AI companies via a single API. Amazon Bedrock also provides a broad set of capabilities customers need to build generative AI applications with security, privacy, and responsible AI built in.

Learn more in documentation here and here.

Read More for the details.