AWS – Amazon Connect launches profile explorer for unified customer views

Amazon Connect Customer Profiles now offers profile explorer, a new capability that enables organizations to access a unified, customized view of Amazon Connect Customer Profiles. This intuitive interface enables organizations to better understand and engage with their customers across all touchpoints, enhancing the existing Amazon Connect Customer Profiles service by providing real-time user access to customer information, interaction history and AI-powered insights.

With profile explorer, users can search and find end customers using multiple identifiers simultaneously, such as email, phone number, or booking references, with real time results. Customer service teams can customize their views to highlight the most relevant information for their specific needs, including demographic data, communication history, behavioral patterns, and segment membership. Profile explorer also provides AI-generated customer summaries that highlight key patterns and deliver personalized behavioral insights, helping organizations make data-driven decisions to improve customer experiences and drive loyalty.

Profile explorer is available in US East (N. Virginia), US West (Oregon), Africa (Cape Town), Asia Pacific (Seoul), Asia Pacific (Tokyo), Asia Pacific (Singapore), Asia Pacific (Sydney), Canada (Central), Europe (Frankfurt) and Europe (London) AWS regions. AI summary is currently not available in Africa (Cape Town).

To learn more, visit Amazon Connect Customer Profiles webpage or see the Amazon Connect Customer Profiles profile explorer documentation page.

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