AWS – Amazon Connect offers new personalized and proactive engagement capabilities

Amazon Connect now offers a set of new capabilities to help you proactively address customer needs before they become potential issues, enabling better customer outcomes. You can initiate proactive outbound communications for real-time service updates, promotional offers, product usage tips, and appointment reminders at just the right moments throughout your customer’s experience from the right channel. Use Amazon Connect Customer Profiles to define target segments that are dynamically updated based on real-time customer behaviors including orders from point-of-sale systems, location data from mobile apps, appointments from scheduling systems, or interactions from websites. Use Amazon Connect outbound campaigns to configure outbound communications in just a few clicks and engage customers with timely, personalized communications via their preferred channels, including voice calls, SMS, or email. Visualize campaign performance using dashboards from Amazon Connect Analytics, ensuring clarity and effectiveness in your proactive customer engagement strategies.

With Amazon Connect Customer Profiles and Amazon Connect outbound campaigns, only pay-as-you-go for customer profiles utilized daily, outbound campaigns processing and for associated channels usage. Both features of Amazon Connect are available in US East (N. Virginia), US West (Oregon), Africa (Cape Town), Asia Pacific (Sydney), Canada (Central), and Europe (Frankfurt) and Europe (London). To learn more, visit our webpages for Customer Profiles and for outbound campaigns.

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